The race against AIDS is a marathon
For Africans, the race against AIDS is a long long one. Nigeria’s largest GSM telecoms operator, MTN Nigeria has raised the stakes for it's 4th Lagos International Half Marathon event on December 2nd, with an innovative online quiz competition.
The popular competition was designed to educate the populace about the yearly event and to create awareness of the race and its fight against HIV/AIDS pandemic.
The quiz, running on http://www.mtnonline.com/marathon for about nine weeks now, allow subscribers to text their answers with the word 'quiz' before a space, and then the answer to a dedicated short code, 32052 weekly, with each text costing 30 Nigerian naira
more on the 2006 MTN Lagos International Half Marathon fun train
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