Octagon lands London 2012 Olympics Broadcast Rights for Sub-Saharan Africa
The International Olympic Committee (IOC) has awarded the exclusive terrestrial television, and non-exclusive radio and mobile platform broadcast rights in Sub-Saharan Africa for the London 2012 Olympic Games to Octagon . IOC President Jacques Rogge said, “We are delighted to have reached this agreement with Octagon and look forward to working with them over the coming months to ensure a comprehensive broadcast of the Games in the region.” IOC Executive Board member, Richard Carrión , who led the negotiations, said, “This is a new approach for broadcast rights in this region for the IOC. Our new partner Octagon has acquired the rights and will now begin to look for broadcast partners, who will be able to utilise a broadcast feed tailored for Sub-Saharan African viewers. "We will be working closely with Octagon to ensure that the widest possible audience has access to the London 2012 Olympic Games.” Qondisa Ngwenya , MD Octagon Africa, explained, “Octagon Africa is ex...